Insight
Research, segmentation and decision models that reveal the signal behind the noise.
MARKETING × AI PRODUCT × CUSTOMER STRATEGY
I turn messycustomer signalsinto products that grow.
I’m Kimberley Huang — a marketer, product builder and customer strategist who connects research, AI and execution to move people from insight to action.
Open to global opportunities
20K+data points analyzed
50+in-depth interviews
30%+campaign conversion
$2M+revenue influenced
Your guide is readyFollow the trail ↓[ A quick introduction ]
Part analyst. Part builder. Always human.
My work starts with a simple question: what is really stopping this person from moving forward? I combine quantitative evidence with qualitative context, then turn the answer into a clearer product, campaign or service journey.
10+ years studying and working across China, Canada and global markets.Build
AI-assisted tools and operating systems that make expert knowledge usable at scale.
Grow
Content, lifecycle and conversion experiments tied to measurable business outcomes.
[ Selected work ]
Five stops. One operating principle.
Start with evidence, build for the real workflow, and measure what changes.
01
AI PRODUCT · CUSTOMER INTELLIGENCE
Dongke — from CRM records to next-best action
Turning 817 frontline surveys into a decision-support system.
Challenge
Agents had plenty of customer records, but no shared method for identifying the real decision barrier or choosing the next action.
My role
Led customer research, designed a 14-factor decision universe, translated evidence into service actions, and shaped the product workflow and enablement model.
Outcome
Pilot launched with 10 agents, ≥80% usage, 53 granular tags and a migration-ready operating model.
817frontline surveys
14decision factors
≥80%pilot usage
Open project evidence02
AI PRODUCT MARKETING · FIELD ENABLEMENT
Chashubao — expert education advice, made scalable
Launching an industry-first education service tool and adoption loop.
Challenge
Education-related home buying depended on scattered policies and individual expertise, creating slow, inconsistent customer experiences.
My role
Built the structured knowledge workflow, connected product rollout with nine regional talks, community operations, training and a user-feedback loop.
Outcome
5,000+ schools and 20,000+ property records organized into one workflow; 1,000 initial users and 50%+ faster problem solving.
5K+schools structured
9regional talks
50%+efficiency gain
Open project evidence03
AI GROWTH · SOCIAL CONVERSION
An AI-assisted Xiaohongshu growth engine
Connecting multi-account engagement, response quality and lead capture.
Challenge
Replies were inconsistent, leads were fragmented and high-intent comments could be missed across multiple social accounts.
My role
Designed user segments and response logic, tested human-AI handoffs, coordinated 8–10 accounts, and used feedback to improve conversion paths.
Outcome
Processed 283 comments and generated 26 leads in a 1.5-month field test, with +10% opportunities per post and +5% overall conversion.
8–10accounts tested
283comments processed
26qualified leads
Open project evidence04
E-COMMERCE · LIFECYCLE MARKETING
The Vancouver Club — premium growth, end to end
Rebuilding the path from content and merchandising to repeat purchase.
Challenge
A premium member experience had to translate into a clearer digital storefront, stronger lifecycle communication and measurable commercial growth.
My role
Managed Shopify operations, launched 200+ SKUs, built automated EDM campaigns, optimized SEO and landing pages, and supported premium member activations.
Outcome
50%+ revenue growth, 30%+ campaign conversion, repeat purchase doubled from 5% to 10%, and $2M+ in high-value orders.
200+SKUs launched
500+campaigns
50%+revenue growth
Open project evidence05
SHOPIFY BUILD · E-BLAST DESIGN · STORE OPERATIONS
The 915 — building a members-only Shopify store
Designing the storefront, merchandising system and launch campaign for wine, food and Club goods.
Challenge
The Club needed to replace its legacy online shop with a clearer member experience that could organize a growing mix of wine, food, gifting, private-label and branded merchandise.
My role
Built and operated the Shopify storefront, structured collections and product discovery, refined navigation, filters and search, and managed ongoing merchandising. Wrote and designed the launch E-blast, offer messaging and calls to action.
Outcome
Launched The 915 as a refreshed member shop, connecting four featured collections, a limited-time wine promotion and a repeatable store-plus-campaign operating model.
SHOPIFYstore build
4launch collections
360°store + campaign
[ Hands-on craft ]
Strategy you can see, click and play.
A selection of work I designed, wrote, produced or helped ship — from member lifecycle communication to social content, editorial and research.
Open workMember app onboarding E-blast
Lifecycle · UX writing · Campaign Monitor
Open workChinatown marketing strategy
Primary research · Segmentation · Positioning
Open workOf the Season Menu
Social · Visual design · F&B
Open workMother’s Day workshop
Campaign concept · Social design
Open work
Nitro ice cream story
Short-form video · Motion · Social
Open workVC Clubhouse magazine
Editorial · Cover · Content
[ Where I’m heading ]
Building the bridge between customer truth and intelligent growth.
I’m looking for teams where marketing is close to product, customer evidence shapes decisions, and AI is applied to a real workflow — not added as decoration.
AI Product Marketing & Operations
Go-to-market, adoption and human-AI workflows for products that need trust as much as speed.
Growth & Digital Marketing
Full-funnel programs across content, lifecycle, SEO/SEM and conversion optimization.
Premium Client Strategy
Insight-led experiences for high-value customers, global accounts and complex decisions.
My north star: make complex decisions feel clearer, more useful and more human.
[ Experience snapshot ]
Across products, markets and cultures.
Lianjia
Consultant · Product & Market Research
ShanghaiThe Vancouver Club
Marketing Operations Specialist
VancouverArtron BioResearch
Business Development Assistant
Vancouver · ShandongUBC Sauder Alumni Engagement
Projects Specialist
Vancouver · Hong Kong · ShanghaiB.Com, Marketing Specialization · UBC Sauder School of Business
[ Pick the story that fits ]
Three paths. One multidisciplinary profile.
Each version highlights a different edge of the same experience. Download in English or Chinese.
AI Product Marketing
AI applications, product operations, adoption and marketing automation.
Growth Marketing
Research, content, lifecycle, e-commerce and conversion growth.
Premium Client Strategy
High-value customer journeys, global accounts and relationship growth.
[ Ready when you are ]
Have a hard customer problem?
I’d love to hear what you’re building, who it needs to move, and where the journey gets stuck.
Based in Shanghai · Open to global teams